18 min read
Visual Hierarchy
Use size, weight, colour and position to control what people see first, second and third.
What Is Visual Hierarchy?
Tools for Creating Hierarchy
| How to make something stand out | |
|---|---|
Three Levels of Information
How People Read a Poster
In Sri Lanka, as in most countries using English, Sinhala or Tamil, people read from left to right and top to bottom. On posters, the eye often follows a Z pattern: top left → top right → diagonally down → bottom left → bottom right. Put the hook at the top, the details in the middle, and the logo and small print at the bottom.
Practice
Which item should be level 1 on a concert poster?
More lessons in Design Principles · Next: Alignment and Proximity · Previous: Introduction