10 min read
Introduction
Why some posters are read in seconds and others are ignored — and the principles that make the difference.
You Have Three Seconds
People walk past a poster. If it does not catch their eye and tell them what, when and where in about three seconds, they walk on. Good design is not decoration — it is communication.
The Principles in This Course
| Design principles | |
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Practice
What is the main job of a poster's design?
More lessons in Design Principles · Next: Visual Hierarchy