Critiquing and Improving a Design

Good feedback is specific and linked to a principle:

• Weak: "I don't like it."
• Strong: "The date is the same size as the tagline, so I didn't notice it — could it be bolder?"

When you receive feedback, listen, ask what the person noticed first, and test changes rather than defending every choice. Showing the poster to someone from the target audience (for example a younger cousin for a school event) is especially useful.

Assignments often ask for an evaluation. Structure it like this:

• 1What worked — with evidence ("the title is dominant, as shown by the squint test").
• 2What you changed after feedback and why.
• 3What you would improve with more time.
• 4How well it meets the brief — go back to the purpose and audience.