16 min read
Purpose and Audience
Decide what the website must achieve and who it is for — then let those two answers guide every other choice.
What Is the Website For?
A website's purpose is what it must achieve for the organisation. Write it in one or two sentences, then list specific goals.
Purpose of ceylonleaf.lk: to attract visitors to the tea room and let them see the menu and send an order or booking request.
Goals:
- Show the menu and prices clearly.
- Show photos of the teas, cakes and the room.
- Let customers send an order or booking request online.
- Give the address, opening hours and a map link.
Who Will Use It?
| The tea room's audiences | ||
|---|---|---|
Practice
Most of the tea room's visitors use phones outdoors. Which design decision does this support?
More lessons in Planning a Website · Next: Content and Site Maps · Previous: Introduction