18 min read

Blogs, Social Networking and Online Communication

Blogs, social networks, forums, wikis, messaging and video calls — how a business can use them, and the risks.

Ways to Communicate Online

Social media for a small business

$Benefits$	$Risks$
$Free or cheap marketing to many people$	$Negative comments spread quickly$
$Two-way conversation with customers$	$Needs time every day to keep up$
$Photos and videos show the product$	$Account can be hacked if passwords are weak$
$Targeted adverts to tourists or locals$	$The platform controls your reach and can change the rules$

Think before you post. Use privacy settings, strong unique passwords and two-factor authentication (2FA) . For a business, decide who may post, what tone to use, and how to reply to complaints.

Practice

Select the benefits of social media for the tea room.

Choose all that apply.

Ways to Communicate Online

Benefits and Risks

Social media for a small business

$Benefits$	$Risks$
$Free or cheap marketing to many people$	$Negative comments spread quickly$
$Two-way conversation with customers$	$Needs time every day to keep up$
$Photos and videos show the product$	$Account can be hacked if passwords are weak$
$Targeted adverts to tourists or locals$	$The platform controls your reach and can change the rules$

Your Digital Footprint

Think before you post. Use privacy settings, strong unique passwords and two-factor authentication (2FA) . For a business, decide who may post, what tone to use, and how to reply to complaints.

Practice

Select the benefits of social media for the tea room.

Choose all that apply.